Stand in front of two exhibits displaying similar historical objects, one with a printed plaque and one with a short looping projection over the object itself, and the difference in how long people linger is immediate and consistent. It is not because the projection contains more information. It is because it does something a plaque structurally cannot.
What a projection can do that a plaque cannot
A short comparison of two ways to explain an artifact’s history, and why one keeps visitors moving while the other makes them stop.
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